Reasons why your business needs SEO

SEO is extremely important for your business not only does it help your visibility and searchability but there are so many other reasons why your business needs SEO to help you take your business to the next level. I will go through the reasons why you need it!


Organic search is usually the primary source of website traffic.

Organic search is a massive factor of a business’s website performance, it is an important part of the buyer funnel and it gets potential buyers to complete a conversion or engagement.

Google owns a huge part of the search market than other competitors such as; Yahoo, Bing, Yandex and many others.

But I’m not saying that all search engines help with a brand’s visibility. They most definitely do. It’s just primarily Google as they own around 75% of the overall search market. It is clearly the leader and that is why it is so important to understand Google’s guidelines and it is key to follow them. But please don’t forget the remaining 25% of the market that is owned by other engines as these too are important to businesses too.

Google is the most visited website in the world, but Google is also the most popular email provider too with more than 1 billion users.

Now we have the understanding that most of the world uses Google at least once a day to get information. It is key to be highly visible and seen as a trusted resource by Google and other search engines, this will work in your businesses favour. To do this you need quality SEO and a high-quality website to be able to do this.


SEO builds trust and credibility.

The main aim of any experienced SEO is to create a strong foundation for a website, with great effective user experience that can be easily found in search with help from the trust and credibility of the business and it’s digital properties.

There are many factors that you must take into consideration when you are trying to establish authority in search engines such as Google.

As well as these key points that I have established authority is made over time with other key factors such as:

  • Quality backlink profiles

  • Positive user behaviour

  • Optimised on-page elements and content

  • Machine-learning signals.

But having that authority will do so much more for a brand than most, if not all, other digital optimisations. But just like in real life having that authority will not come to you overnight. It will take time to establish this authority. Patience is key.

When establishing a brand it will take time, effort, and commitment but it relies on giving valuable, quality products or services that will let customers trust your business.


Good SEO also means a better user experience.

Obviously everyone wants to have great organic ranking

s and maximum visibility. But it is so important to take into account user experience as it is a huge part of being seen.

Google has learned how to interpret a favourable or unfavourable user experience, and a great user experience has become such an important part of a website’s success.

Customer’s know what they are looking for. If the customer is unable to find what they are looking for then there is going to be an issue and the knock on effect of this is that it will affect the performance.

A great example of building a great user experience is how Google has become more of an answer engine supplying the sought-after data directly on the search engine results page for users.

The aim of this is to give users the information they are after faster and easily.

Great SEO includes a positive user experience, leveraging it to work in a brand’s favour.


Local SEO means Increased Engagement, Traffic and Conversions.

With the rise of mobile traffic, local search has become a fundamental part of a business’s success.

Local SEO looks at optimising your digital properties for a specific area, so potential customers are able to find you quickly and easier which will put them one step closer to a transaction.

Local optimisations will look at certain towns, cities, regions and states to provide an accurate channel for your business’s message on a local scale.

Ir does this by optimising your businesses website and all of its content which incorporates local citations and backlinks, as well as local listings relevant to the location and business sector a brand belongs to.

To encourage engagement on a local scale, SEO pros should optimise a brand’s knowledge Graph panel, its Google My Business listing and its social media profiles as a start.

As well as this there should be a strong emphasis on user reviews on Google, as well as other review sites such as Yelp.


SEO impacts the buying Cycle

Obviously customers do their research before they choose a brand or make a transaction. This is one of the greatest advantages of the internet from a buyers view.

Using SEO tactics to relay your messaging for deals, products and/or services, and the importance and dependability of what you offer customers will be a complete game changer.

If done correctly it will also positively impact the buying cycle.

Businesses have got to be seen in the places people need them for a in order to make a worthy connection. Local SEO increases that visibility and allows potential buyers to find the answers and the businesses are giving those answers.


SEO best practices are always being updated

It is important to have SEO tactics applied on a business’s website and across its digital properties, but if it is a short-term engagement (budget constraints, etc.)


It is important to have SEO tactics put in place for a business’s website and across its digital properties, but if it’s a short-term engagement (budget constraints, etc) and the site isn't re-evaluated consistently then over time, it will reach a threshold where it can no longer get enhanced due to the other hindrances.

To way the search world is ever growing, basically at the hands of Google, it means you should constantly observe for any changes and try to stay ahead of the competition and hopefully stay on Page 1 of Google.

Being proactive and watching out for major algorithm changes is always going to be useful for the businesses who are doing so.


SEO is pretty cheap

Obviously it is going to cost money. But everything that works does!

SEO is quite cheap in the grand scheme of things and the payoff will most likely be substantial in the term’s of a business’s benefit and bottom line.

This is not a marketing cost; this is a proper business investment. A great SEO performance will hold water for years to come and it will only get better with the more attention (and investment) it receives.


It’s a long term strategy

Slow and steady wins the race. SEO can have a noticeable impact within the first year of action being taken. A Lot of these actions will have an influence that will last for many years.

The more SEO time, effort and budget that is committed to it then the better and longer a website stands to be a worthy contender in its market.


SEO allows new opportunities to be brought to light

Having a high-quality SEO will always find a means of finding and leveraging new opportunities for businesses, to not just be found but it allows them to shine.

Offering great SEO to businesses means bringing in an SEO team into everything that is to do with that business.


To finish off implementing strong, quality SEO on a brand’s website and digital properties is always going to be an advantage for your business and its marketing efforts.

It is thought to be a ‘new age’ marketing technique, but it is vital for a business’s web presence in the world of today especially as available data and big competition is continually increasing and growing.


If you have any questions feel free to contact me on my socials:

Facebook: https://www.facebook.com/Shine-Bright-Marketing-101818248373008/

Twitter: https://twitter.com/ShinebrightEmma

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Or you can email me: emma@shinebrightmarketing.co.uk


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